Citi: SMART SEARCH
Some of my latest and greatest projects haven’t gone to market yet so I can only provide a sneak peek.
END TO END PRODUCT FLOWS AVAILABLE UPON REQUEST
THE PROBLEM:
Wealth clients often have trouble finding the right securities to invest in. Competitors have leapfrogged Citi in creating an experience that seamlessly allows clients to search across a multitude of criteria.
THE SOLVE:
Allow clients to easily find their next investment opportunity by surfacing worthwhile content and encouraging trading throughout.