The U.S. Postal Service receives millions of letters addressed to Santa Claus. Because there’s no Post Office in the North Pole, these letters are undeliverable. Some kids ask Santa Claus for toys. Most kids ask for help.
We couldn’t let them go unanswered.
We put the letters online for anyone to read and respond.
From the ground up, we built an elegant process to sort, collect, open, categorize, and digitize thousands of letters. All while protecting the senders’ private information. Tthese letters were uploaded in their original form—handwriting and all—so readers could feel a real connection to the writer. In one click, a reader could adopt a child’s letter on the spot and become their Santa.
Letters are rerouted from USPS sorting facility to Rocky Mountain Data Corp. Letters are redacted, scanned, assigned a unique ID, and entered into an encrypted database to accessed by the volunteer tool.
USPS employees review letters for accurate processing and proper redaction. Letters are approved, flagged, or sent to USPS for special handling. Approved letters are published to the adopter site.
Adopter visits Operation Santa and selects letters to adopt. Once the letter is adopted, the user is prompted to provide contact information and are given instructions on how to proceed.
Gift is purchases and taken to post office.
USPS Fulfillment Center
Unique ID is used to access ZIP Code using new Op-Santa tool. RSS is used to determine postage. Adopter pays postage.USPS employee uses Op-Santa tool to print and affix label with address and delivery information.
Shipped to Child
The holidays are saved!